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The DAMAS POI database and the TDH event database, both operated by Tourismus-Marketing Brandenburg GmbH, form the foundation of Brandenburg’s tourism management system. Integrated AI features are now being incorporated here as well—to ensure efficient and optimal content management.

The technical foundation is provided by the product portfolio of destination.one, a provider specializing in tourism whose AI infrastructure is operated in Europe in compliance with the GDPR. The provider offers various large language models (LLMs), from which the optimal model is selected depending on the use case, such as ChatGPT or Claude.

The AI-based tools were integrated into the existing graphical user interfaces of DAMAS and TDH as a modular, non-invasive overlay. The core principle: No changes to existing data models or core workflows—instead, context-aware AI assistance directly at the relevant input fields.

The assistant is used for the following tasks: title and description text, generating alt text for images, generating dates, and researching business hours.