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Go-Ahead becomes Arverio: the complete rebranding of the transport company Arverio Deutschland GmbH runs through every area of marketing. In 2024, for example the newsletter fleet was also given a new look.

A total of 10 templates were adapted and restyled in line with the new corporate design. and restyled. These include news articles, press releases,
timetable deviations and an internal newsletter.

In order to ensure the fastest possible data transfer, the API interface of the newsletter tool newsletter tool CleverReach is used and a connection to the TYPO3 backend is developed. was developed.
The latest website messages can thus be automatically transferred to CleverReach and are immediately ready to be sent as newsletters for various target groups/segments.