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A relaunch revamps the entire website in terms of technology, structure, design, and content. A redesign or rebrush primarily focuses on the visual design—that is, branding, colors, and fonts. A refresh, on the other hand, only updates individual sections, such as text, images, or SEO elements, without fundamentally changing the website.

Typical signs include an outdated design, poor display on mobile devices, declining visitor numbers, confusing navigation, or technical issues such as long load times. New business goals, a changed brand image, or increased security and SEO requirements are also common triggers.

That depends heavily on the scope—that is, the number of pages, desired features, content creation, and technical complexity. A smaller project may take a few weeks, while larger relaunches involving custom planning, design, and CMS integration can take several months. Ideally, costs and timelines are determined jointly after an initial assessment.

Not necessarily. With careful planning, existing content can be migrated and important URLs preserved through redirects, ensuring that search rankings are maintained as much as possible. A relaunch also offers the opportunity to specifically optimize content and technical structure for search engines.

Yes, as a rule, the existing website continues to operate in parallel while the new version is being developed in a test environment. The actual go-live occurs only after quality assurance, approval, and training, in order to avoid downtime.