.
Online marketing
WE MAKE THEM VISIBLE
PROACTIVE, STRATEGIC, UNERRING
SEO & GEO – TWO STRATEGIES, ONE GOAL: BEING FOUND
With good ideas, sustainable planning, and effective strategies, you can attract new visitors and customers. We’re here to support you—with a personalized approach tailored to your business and budget. Key success factors include strong visibility in digital media: a high search engine ranking (SEO) for keywords relevant to your business, as well as a strong presence in AI-powered responses from ChatGPT, Perplexity, and similar platforms (GEO—Generative Engine Optimization). After all, visibility in traditional search results alone is no longer enough today. A “Content First” philosophy, combined with a well-thought-out mix of SEO, GEO, and other effective measures, boosts traffic, revenue, and reputation—both today and in the future.
Personalized and tailored to your goal
Attract traffic in an editorial, creative and controlled way
Technical and content-related in detail
Assessment and optimization of your websites/your online project with regard to on-site and off-page SEO criteria, optimization of server performance (a criterion that Google uses to determine the ranking of a website) and the loading times of pages, forms or calculation times of tools within the website, checking and optimization of content (texts, headlines, page titles or meta descriptions) and the content structure/navigation.
Staying visible online while writing
Text creation and optimization for search engines (SEO optimization) and above all for readers, Online editing for regular publications, social media planning and editing for Facebook & Co.
Convince in a user-friendly way
Optimization of usability (because user-unfriendly pages have a significant impact on success) and the navigation elements, search function, filter functions, dynamic elements (image change, image gallery, drop-down elements, drop-downs, etc.), improvement of responsive displays.
Successful collaboration
Our references
Our portfolio consists of decades of experience in the design and implementation of websites, portals, applications, backends and special tools. We stand for complete and sustainable in-house development that is worth seeing.
FAQ
The keywords that are important to you are often missing in whole or in part in the page titles, headings, texts or meta descriptions of your website. This means that Google and other search engines cannot find them. However, it is also possible that your website has not yet been indexed by search engines because the XML sitemap is missing or technical problems are preventing this. We can quickly determine the causes, derive appropriate measures to improve findability and, if desired, implement them immediately. Either as part of our compact and cost-effective SEO check-up or with a more comprehensive analysis and the derivation of effective measures that will sustainably boost your online business to the top positions.
Yes, we are committed to supporting and accompanying you with powerful measures that measurably improve visibility and ranking (placement) and secure them in the long term. We also ensure that your brand, product or service becomes (better) known and that users and potential customers are happy to choose your company’s services.
GEO ensures that your company is cited as a trusted source even in AI-based responses—such as ChatGPT, Perplexity, or Google AI Overviews. Unlike traditional SEO, which focuses on search result rankings, GEO is about ensuring that content is understood, cited, and recommended by generative systems. We analyze your content and structure and adapt them so that they are equally understandable and citable by both humans and AI.
Traditional SEO optimizes your website for better rankings in search engines like Google or Bing and focuses on clicks and traffic. GEO, on the other hand, optimizes content so that it is cited or recommended in AI-generated answers. Both disciplines complement each other: clear structure, understandable language, credible sources, and structured data (e.g., FAQ or Schema markup) help with both Google rankings and visibility in AI responses. We therefore recommend pursuing both approaches together.
That depends on the competitive landscape, the current state of your website, and the scope of the measures. With traditional SEO, the first noticeable improvements usually appear after 3 to 6 months of continuous work; with GEO, visibility in AI responses can sometimes occur more quickly, but it can also be harder to measure. We track progress transparently using tools like Google Search Console and Analytics and continuously adjust the strategy.
